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Start and Grow Your Dream Business


Time and time again, you have delighted the taste buds of your neighbors, co-workers and family members with your sumptuous baked products. Why not parlay your passion for baking into profits?

Launching a baking business will require research of your target markets and obtaining the proper license(s) and equipment to set up shop. Many entrepreneurs have been successful operating a home based baking business. Others have chosen actual storefronts. As your business grows, the latter may be inevitable.

Here are a few niches to consider:

  • Pies
  • Wedding cakes
  • Birthday cakes
  • Gourmet cookies
  • Brownies
  • Breads
  • Cupcake food truck
  • Sell baking recipes on sites like eBay.

Sales & Marketing:

  • Sell your baked goods to local restaurants and specialty food stores.
  • Work exclusively with caterers/or start your own catering biz.
  • Start a mail-order/online business.
  • Gift baskets
  • Fundraisers
  • Church/Neighborhood Bake Sales
  • Author your own cookbooks.
  • Host a Baking Television Program
  • Start and monetize a baking blog.
  • Use social media (Facebook, Twitter, Pinterest, Instagram, etc.) to gain visibility, attract and engage with current and potential customers.

Industry Resources & Inspiration

Home Baking Association

The Bread Bakers Guild of America

Retail Bakers Association

American Institute of Baking

Pastry Chefs of America

Independent Bakers Association

Stay up-to-date with all the latest news and trends in the baking world: www.bakingbusiness.com

View more resources in Start a Culinary Career

Instagram Marketing on Fire for Bakeries, Caterers & Restaurants: The Art of Turning Instagram Followers Into Happy Repeat Customers


Video courtesy of Wilton




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